Buffett’s most iconic investments, like Coca-Cola and American Express, shared these traits: Strong Brand and Market Position: Companies that dominate their industry with brand loyalty. Economic Moat: A competitive advantage that protects their market share and profitability. Consistent Cash Flow: Reliable earnings and cash flow that allow for reinvestment or dividends. Patience for Compounding: Buffett held these stocks through ups and downs, letting their value grow over decades. Fair Price with Growth Potential: He looked for opportunities to buy undervalued companies that had room to grow.